If you know a bit about the app projects and how they work, you would find mobile app development like a black box, particularly if you have no idea how to code.
If you have big plans to create a mobile app for your any-size business, you must know how to execute it. The statistics about mobile usage report a very convincing story for all businesses that are still under a fix of having an app:
- Mobile apps signify more than half of the whole time spent on digital media.
- 90% of the mobile time of smartphone users is consumed on apps.
- Most of the consumers choose local mobile apps rather than a mobile website.
- For Fortune 500 companies, mobile apps justify over 40% of mobile sales.
On average, a consumer installs about 30 apps on his mobile device and utilizes around 35 hours in a month on such apps.
Though the above evidence is totally in favor of building an app, which is actually right, your decision to move ahead should involve having complete knowledge of the mobile app development lifecycle. Let’s know all about it here.
- Discover various mobile app development technology services
So they're already a few innovative mobile app ideas in your mind? Sounds good, but before moving towards the design and development phase of your own business app, get a deep analysis of your business and target audience, and compare them with your competitors. For this, call your app development team with department members (whosoever are required to build an app) and put together the information you have collected while doing research about various types of apps. This way, you will end up developing the right app that would drive multiple audiences towards your business.
- App’s goals
This should be one of the initial questions that must be answered primarily. While you have decided on an app, analyze and place in your business objectives in the mobile marketing scheme, and realize if they would work up in this app. If yes, you’re all set to go!
Many times, it has been observed that the app’s features, benefits, and development budget go hand in hand with each other, yet when it comes to functionality as per your business objectives, researches show that an app must highlight customer engagement on top of elite services.
- Wireframes and Storyboards
When you move on to this stage, you must be clear enough on the presentation of your app along with the features you wish to include in it. For this, you must be having a scope of work—what all tasks will be performed in-house and what others need to be outsourced. It’s time now to create a sketch of your app and a storyboard.
You will find several online tools to wireframe your app. By wireframe, we mean a visual guide that presents a blueprint of what your app would look to the viewers. Storyboard too holds great importance as its job is to display the connections among every screen and navigation process that the users will follow throughout the app. The sole cause of creating these wireframes and storyboard is to have a guide for the backend structures that you would require to support the app.
- Decide final wireframe and test the model
This is the time when you should settle down on your wireframe and form an interactive model. It is an indispensable part of the entire process as it provides an opportunity to assess design concepts, get feedback, and recognize flaws in the flow, thereby improvising your mobile app for the users.
- Develop the app
As we have observed by now, app development involves a series of processes. Once you clear the above steps, move towards finalizing the app for your business. Here, it is very important to set up developer accounts for the app stores where you wish to place in your app. At this stage, your designer must create genuine screens applied in the app.
- Testing and retesting
This is the time when your excitement level will be at the peak as the app is about to get a final shape! Your final app concept is all set and has covered stirring graphics and aptly sited text. Go ahead with a scrupulous test process of the app and consider various real-time conditions to examine and rectify any technical flaws in the app.
- Launch process
The way you move on with the launching of your app determines its ultimate success. It’s time for the marketing department to gear up. Marketing your app and business together will help you with keyword research, which is essential for SEO and app store optimization (ASO). A website or a landing page is also looked for, simply to support and promote the app.
The promotion of your app must be well presented on your business website, blog, and all social media accounts. The more you promote the app, the more response you can expect from the prospective customers.
- Release the app officially
Get, set, and go! Folks, you know the process by now, you have created a final set up too, so now it’s time to ’go’! When you post the official release date of the app on all web places you own, you must start up posting some write-ups and articles by your bloggers and high-ranking journalists. This will arouse interest among the viewers to get in your app. Once the app is released and successfully accepted in the market, keep your new users occupied. Use push for special offers or promotions, and the users will open the app again and again. Also, keep the channel of feedback and reviews open for all, to gain popularity in the app market.
As you have understood the key points to develop a mobile app, you’re now in a far better position to create an app inclusive of all functions and features you wish for your app.